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Catholic Church -- Timeless Values
The Catholic church is one of the longest-standing organized religions to date. Century after century it’s preached consistent messages about the love of God and the promise of a fulfilling life through Him. However, our modern, capricious society has begun to abandon the church for a multitude of reasons, spotlighting its stiff, imperishable beliefs and unwillingness to adapt to trends. Our solution? Own the timeless nature of the organization by epitomizing admirable, foundational values while communicating a desire for growth.
This campaign won gold for copywriting, as an overall consumer campaign and best in show for students at AdFed's The Show 2020 in Minneapolis, MN.
Art director and fellow copywriter: Sam Herriges
Dear public,
Some may believe that the Catholic Church is rigid and hardline in its faith. We’re here to say: they’re right.
We won’t compromise our dedication to celebrating and sharing the word of God with all people in all contexts. In encouraging our communities to strengthen their relationships with God and each other, we remain resolute. We’re unwavering in our promise to tend to the sick, house the poor, and promote the education of our youth. We strive to foster a foundation for self-discovery and empowerment.
Our values have stood the test of time and inspired feelings of love, hope and support through generations. We’re compelled to help everyone, because we all could use a little calm in our whirlwinds of lives – a beacon to guide us to enlightenment. Our purpose as Catholics is to uphold our beliefs; they’re carved in stone and engraved in our hearts.
But just because we’re deeply committed to our foundational beliefs doesn’t mean we won’t continue to grow. In fact, it’s imperative we continue enhancing our teachings to those in need. Our global platform inspires us to extend our arms beyond barriers to encompass our interdependent world in a warm embrace of hope and compassion.
In truth, we’re also dedicated to encouraging individuals to explore their faith in a way that benefits them most. New interpretations lead to new insights and more opportunities to manifest God’s love. There are countless worthy means to virtuous ends.
So yes, our traditions may shock some when juxtaposed with today’s dynamic environment. But we’re not here to cater to the latest trends or become the next big thing. Our timeless values have gotten us this far, and we hope you can appreciate our tireless effort to share the Catholic faith advantageously.
We are devoted to remaining modernly enlightened, timeless Catholics. And we’d love for you to join us.
Sincerely,
The Catholic Church
This installation is an interactive exercise that allows people to ask the hard questions:
Why did my mom get cancer?
Why did my best friend attempt suicide?
Google doesn't have the answer to questions like these. That's where Godgle comes in.
Type in your most hard-to-swallow questions and the application will retrieve a relevant piece of scripture to place perspective on any situation. It also offers directions to the nearest Catholic Churches and other places of worship.